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Monday, October 7 • 12:00pm - 12:50pm
Mobile pre-launch optimisation: What we did right, and what we learned from the fails

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Critter Clash, the debut mobile title for Lumi Interactive shipped in less than a year to over 600K pre-registrations and over 400K downloads in the first two months. This talk will be a postmortem from Game Operations Lead, Christina Chen, covering the evolution from Soft Launch to Live Operations. Learn how Lumi Interactive improved Critter Clash's monetisation 80x and leveraged Google Play's Start on Android program to run traffic experiments before launch. This will be a pre-launch optimisation deep dive exploring what we did right and what mistakes we've learnt from.

- Key KPIs to measure and how to optimise for them pre-launch
- Our experience with soft launch vs. Google Play Early Access
- Monetisation experiments and results
- Easy and free data pipeline - utilising Firebase and BigQuery

avatar for Christina Chen

Christina Chen

Christina Chen is an expert and entrepreneur in the field of data-driven player optimization and monetisation design for game development.   With a background in software engineering, Christina played a significant role on the payment services that now underpin the majority of... Read More →

Monday October 7, 2019 12:00pm - 12:50pm AEDT
Room 103