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Monday, October 7 • 11:00am - 11:50am
Strategies for Quality ContentTM

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Market competition is brutal. We face a saturated digital landscape, falling engagement rates, sceptical consumers and the dreaded a l g o r  i t h m.  A good game can fail if it is not a competitive game.  So, how can we add value to our core product offering in order to help it reach the heights we want? When it comes to marketing your game in 2019, “content is king”.  This talk will explore how developers can leverage their unique IP for kick-ass content that creates added value and a competitive edge. Using an example of a game she just made up, Emily will take the audience through the key pillars of creating a competitive content marketing strategy.  The talk will ask developers to consider a more targeted approach to their content and suggest ways in which they can employ SEO principles and empathetic storytelling to reach niche audiences. It will cover different types of marketing content and match them to appropriate channels and purposes. There will also be a discussion on the management of visual assets and include examples of free software tools developers can use to get started. Remember: games are for everyone, but yours doesn’t have to be.

avatar for Emily D'Elia

Emily D'Elia

Emily is a content marketing and communications professional obsessed with finding new ways tocreate, build and deliver value. She has experienced the games industry from an intern to studiomanager, and has worked on communications and project management for some of Australia's largestgaming... Read More →

Monday October 7, 2019 11:00am - 11:50am AEDT
Room 112