GCAP 2019

As the competition in the mobile market increases, how do unknown or independent games grab a slice of the market? Is it possible, and how do you do it? Big players with unfathomable budgets hold their positions for years at a time, and every chart position and keyword has a price. Join Katie Stegs as she discusses how a small team with limited resources was able to put their first title in front of millions of potential players.

Lumi Interactive’s debut title, Critter Clash released in 2019 on Android and iOS. This talk will detail the platforms, partners and pitfalls of paid user acquisition for Critter Clash.

Katie will outline platform relationships, partnerships and budgets, and will do a detailed breakdown of two different UA analysis methodologies. She will share her UA set- up, pipeline and internal tools in order to highlight effective and ineffective uses of UA. This talk will be accompanied by all the real data, from the CPIs and CPAs achieved to the pre-launch and post-launch, featuring Lifetime Value (LTV) and Return On Ad Spend (ROAS) of real players.